The marketing world is in a constant state of flux. Disruption in the industry is accelerating, making it challenging to keep up with the latest trends. 2023 is sure to usher in exciting new developments and it is essential to stay ahead of the trend game. Here are the five top marketing trends to watch out for in 2023.
Artificial Intelligence
Artificial Intelligence (AI) is poised to have a banner year. As AI technology advances and matures it allows companies to automate some of their marketing tasks, such as content creation and customer segmentation. This automation can help to streamline marketing operations, freeing up resources for more creative and strategic initiatives. With the help of AI, marketers can gain a better understanding of their customer base and create more targeted and personalized campaigns. Additionally, AI can assist with analyzing data and providing insights that can help marketers to make more informed decisions. As AI continues to evolve, it will become increasingly necessary for marketers to understand and utilize it to keep up with the competition.
Privacy
In 2023, companies will need to adhere to five new state privacy laws (CA, VA, CO, CT, and UT). This legislation will have a significant impact on the way personal data is collected, stored, and used. These laws will give individuals greater control over their data and how it is used, and the implementation of these laws will require companies to review their existing data collection and storage practices. The regulations include new requirements for companies to respond to, and (in some cases) pass on, consumer requests to access, delete, or correct their personal information. Companies will need to comply with the new laws to avoid hefty regulatory fines and may need to institute new protocols to protect customer data.
Mobile Advertising
In the past few years, mobile advertising has become an integral part of the marketing landscape. It is expected to become even more important in 2023. As more people access the internet through their phones, advertisers must optimize their content for mobile devices to ensure their message is delivered clearly and effectively. Furthermore, taking advantage of mobile-specific targeting capabilities such as geofencing, location-based targeting, and app-specific targeting can help advertisers target the right audiences and maximize their return on investment. Mobile advertising is an essential part of the modern marketing mix and will become increasingly important in the years to come.
Social Media Advertising
With the ever-changing landscape of social media, companies must be wary of where their ads appear. Platforms like Twitter have begun to abandon content moderation, making it important to invest in social media ads in the coming year. This ensures the message is seen by the right people. However, there is a need to be mindful of potential risks. Ads can appear alongside content that does not reflect the company’s values or goals, presenting a potential PR nightmare. It is vital to stay vigilant and research the platforms in which you intend to advertise, to ensure your brand is represented in the best light.
Video Content
Video is booming as a medium, and businesses need to be prepared to create and promote even more video content in 2023. Video content is an effective tool for connecting with customers, and staying up to date with this trend is essential. Producing video content can showcase products and services dynamically and engagingly, while also providing viewers with an enjoyable experience. Additionally, video content can promote content and drive traffic to websites, helping to build brand recognition. Companies should invest in creating video content that is both informative and entertaining to stay ahead of their competitors and keep up with the ever-changing digital landscape.
By staying abreast of trends, brands can ensure they are ready for the coming year and can take advantage of all the opportunities that 2023 presents.