Cybersecurity executive marketing leadership, when you need it the most.
Ways we can work together
Whether you need a fractional CMO in the trenches, a one-time strategy reset, or an experienced advisor in your corner, I’ll meet you where you are.
Embedded (Fractional CMO)
Part-time CMO leadership without the full-time cost. I step into your team to set strategy, align sales and marketing, and drive execution week-to-week.
Strategy Intensive (Workshop)
A focused half-day workshop to solve your most pressing marketing challenge. Get clear priorities, a roadmap, and the confidence to move forward.
Strategic Advisor
Ongoing access to a CMO-level advisor. Regular check-ins and on-call guidance to keep your strategy sharp and decisions grounded.
I Solve Complex Challenges
The marketing landscape is crowded and fast-moving. Cybersecurity companies face shifting buyer behavior, longer sales cycles, and increasing pressure to prove ROI. Aligning strategy, execution, and outcomes takes focus—and experience.
That’s where I come in.
I’ve spent more than 20 years building marketing that works. I led a full-service agency for over a decade, and now I work directly with cybersecurity companies in identity (ICAM), endpoint protection, network defense, cloud security, and threat detection.
I help teams clarify their positioning, align go-to-market efforts, and lead with strategy. My clients get executive-level marketing leadership without the cost of a full-time CMO.
If you’re navigating complexity and need clear direction, I can help.
What is my specialty?
These are the primary verticals, sectors, and organization types that I’ve worked with over the years. However, my marketing experience extends beyond these core categories.
Cybersecurity companies
I’ve spent more than a decade bringing cybersecurity companies to market. My sweet spot is helping brands with revenue of at least $20 million break through the ceiling to new growth targets.
Identity
ICAM / IAM solutions.
Email security and productivity solutions.
and more
Cybersecurity service providers, AI plays, post-quantum computing challenges, and more.
What I bring to the table
With 20+ years in marketing, I’ve led global, national, and local campaigns across digital and traditional channels. I bring tested experience and practical leadership to help cybersecurity companies grow with clarity and speed.
Proven Leadership
I build and manage high-performing marketing teams that deliver results.
Strategy That Scales
Clear plans grounded in data, designed to hit real business outcomes.
GTM & ABM Expertise
Deep experience with complex B2B sales cycles and account-based marketing.
Startup Savvy
I know how to scale fast, focus resources, and avoid common pitfalls.
Versatile Perspective
Insights from both B2B and B2C markets that fuel creative problem solving.
Rapid Assimilation
I quickly learn your tech, your buyers, and your market to hit the ground running.
FAQs
Answers to common questions before we start working together.
What exactly is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your company part-time. You get executive-level strategy, leadership, and execution without paying for a full-time hire.
How do I know if I need a fractional CMO?
If you’ve outgrown ad-hoc marketing but aren’t ready for a full-time CMO, it’s time. Signs include: unclear positioning, inconsistent results across channels, or needing someone to lead your team and vendors with authority.
What’s the difference between Embedded, Strategy Intensive, and Strategic Advisor?
Embedded: I step in as your fractional CMO; leading strategy and execution every week.
Strategy Intensive: A half-day workshop to quickly solve a pressing challenge and set a clear path forward.
Strategic Advisor: Ongoing access to senior guidance through regular check-ins and on-call support.
Why wouldn’t I just hire an agency?
Agencies execute tactics. A fractional CMO sets strategy, leads your team, and ensures every dollar is tied to outcomes. Most companies waste money on agencies because no senior leader is directing the work.
Isn’t this expensive?
Compared to a full-time CMO (often $250K+ salary plus bonuses and equity), fractional support is a fraction of the cost. You get the senior expertise you need without the overhead.
Do you only work with cybersecurity companies?
Yes. My expertise is in cybersecurity GTM, positioning, and growth. This means less time learning your industry and more time delivering results.
What size companies do you work with?
Most often growth-stage cybersecurity vendors—from seed-funded startups building traction to mid-market companies scaling or repositioning.
Do you handle execution too, or just strategy?
I set strategy and provide leadership. Execution happens through your internal team and/or vendors; but I guide, oversee, and hold them accountable.
Can you help with fundraising and board communication?
Yes. I regularly support CEOs and founders with board decks, investor updates, and growth narratives tailored for the cybersecurity market.
Schedule your free introduction call
The relationship between executive leaders is a special one. This initial call is designed to help me understand your needs, challenges and timelines, and ensure that our goals and missions are aligned.