Services
You don’t need a full-time chief marketing officer yet, but you do need access to one.
Strategy Call (90 minutes)
One call. Clear next steps.
This is the simplest way to get expert input—no prep, no commitment. Just a focused 90-minute conversation built around your biggest marketing questions. You’ll get strategic guidance, practical recommendations, and clarity on what to do next. Perfect for cybersecurity founders who want outside perspective before hiring or investing further.
Key Deliverables / Outcomes:
- Your top marketing challenges
- Current channels, tactics, and gaps
- Who you’re targeting—and who you might be missing
- Budget allocation and priority areas
- Key actions you can take immediately
Details:
- $749 per call
- 90 minutes (flexible if we need a bit more time)
- Includes call recording and notes
Want fresh perspective and a clear path forward? Book your strategy call ->
Marketing Mentoring
Level up your team without hiring a VP.
Cybersecurity companies often hire junior or mid-level marketers before they bring on senior leadership. I help close that gap. Through regular mentoring, I guide your marketers on strategy, execution, and growth. You get better performance. They get real-world development. Everyone moves faster with fewer mistakes.
Key Deliverables / Outcomes:
- One-on-one mentoring for marketers or small teams
- Strategic guidance on content, campaigns, and planning
- Feedback on decks, messaging, and performance metrics
- Leadership coaching without adding headcount
- Clear structure: weekly or biweekly sessions + async support
Strategic Advisor
A steady hand for founders and boards navigating growth.
I advise cybersecurity founders, CEOs, and board members who want outside perspective on marketing. I help you evaluate plans, shape positioning, and make smart decisions with limited data. I’m not here to run your team. I’m here to help you see clearly and act decisively. Key Deliverables / Outcomes:- Strategic input on GTM, brand, or positioning
- Support for hiring and team structure
- Feedback on budgets, pitch decks, and plans
- Sounding board for messaging and market shifts
- Flexible access for short calls or async questions
Go-To-Market Planning
Launch with clarity. Grow with a plan.
Cybersecurity companies often rush into launch without a clear go-to-market plan. I help founders and product leaders align their offer, audience, and message—then build a roadmap to get traction. Whether you’re launching a new product or entering a new market, I make sure the strategy matches the reality of how cybersecurity buyers evaluate and buy.
Key Deliverables / Outcomes:
- Clear articulation of product-market fit
- Defined target personas and buyer journeys
- Launch messaging and GTM narrative
- Recommended channels, tactics, and budget
- 90-day or 6-month launch plan
C-Level Marketing Audit
A 90-day deep dive into your marketing—from the perspective of a CMO.
This audit is built around what I’d do as an incoming CMO during the first 90–100 days. It’s designed for cybersecurity companies that want a clear, outside-in view of how marketing is performing—before making new investments or leadership hires. I assess what’s in place, where it’s working, and where it’s holding you back. The result is a grounded plan to improve strategy, execution, and outcomes.
Key Deliverables / Outcomes:
- Executive-level summary of findings and priorities
- Audit of GTM strategy, funnel performance, and positioning
- Evaluation of team roles, gaps, and agency/vendor structure
- Analysis of content, campaigns, and sales alignment
- A 90-day action plan you can use—whether or not we keep working together
Fractional CMO
Part-time marketing leadership for cybersecurity companies.
I work with cybersecurity vendors that need a senior marketing leader but don’t need a full-time hire. I help you build the foundation, sharpen your strategy, and lead your team. Whether you’re launching, repositioning, or entering a new market, I bring focused leadership and cybersecurity experience to move faster and make better decisions.
Key Deliverables / Outcomes:
- Marketing strategy built for your growth goals
- Positioning aligned to cybersecurity buyers
- Direction across ABM, content, events, and PR
- Team leadership and vendor oversight
- Board and investor support as needed
Need a second set of eyes—or a seasoned voice to back you up? Let’s connect ->